pdf Digital Marketing Strategy to Increase MSME Sales

Mega  Utami; Muhammad Muhammad Jufri; Nur Halim

Authors

Mega Utami Universitas Negeri Makassar Author
Muhammad Jufri Universitas Negeri Makassar Author
Nur Halim Universitas Negeri Makassar Author

Keywords:

Digital Marketing, Social Media WhatsApp marketing, MSME Strategy, Customer Loyalty , Marketing Content

Abstract

Research Objectives – This study aims to identify and analyze the most effective digital marketing strategies for increasing MSME sales, using Mila Enterprise as a case study.

Method - The research employs a qualitative descriptive approach, collecting data through interviews, observations, and documentation, which are then analyzed using thematic analysis techniques.

Research Findings – The optimal digital marketing strategy for Mila Enterprise includes utilizing social media, integrating WhatsApp for transactions, creating engaging content, and managing a customer community to enhance engagement and loyalty.

Theory and Practical Implications - Theoretically, the findings indicate that integrating social media-based digital marketing with WhatsApp can strengthen relationship-based marketing strategies. Practically, the study provides guidance for MSMEs in developing effective digital marketing strategies to enhance competitiveness and sales

Novelty - This study offers an integrative approach to MSME digital marketing by utilizing WhatsApp as a central platform for transactions and customer community management, a specific aspect that has been underexplored in small business contexts.

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