pdf Disclosing Human Capital in Business Entities

Abstract

Research Objectives – This research aims to reveal human capital at PT Skena Wahana Kreatif.
Method - This study employs an ethnographic approach with the interactive analysis model of Miles and Huberman.
Research Findings – Human capital is the core of services at PT Skena Wahana Kreatif, with employees as investors actively contributing through their skills and commitment.
Theory and Practical Implications - This research highlights the importance of emotional aspects in human capital and suggests career development policies and a work environment that supports employee loyalty.
Novelty - The concept of employees as "investors" and the focus on an emotional ecosystem for retaining creative workforce offers a new perspective in human capital research.